Allianz to stay on as Allianz Memorial Van Damme Title Partner until 2028

The Memorial is one of the biggest annual sporting events in the country. Its great reputation and image also extend internationally (including a huge TV coverage). In both 2024 and 2026, the Allianz Memorial Van Damme will be the final of the Wanda Diamond League and will be organised over two days featuring the finals of all Diamond League disciplines. In 2026, the Memorial will also mark its 50th anniversary.
 
As part of its long-term support to Belgian athletics, Allianz has also extended its contract with the Royal Belgian Athletics League, the Flemish Athletics League and la Ligue Belge Francophone d'Athlétisme until 2028.
 
Allianz Memorial Van Damme Meeting Director Kim Gevaert is very happy with the prolonged cooperation: "Allianz has been a very committed partner in recent years. We share many ideas and values, not least regarding inclusion and diversity. Extending the cooperation gives us a lot of confidence and fuels our enthusiasm for making the Memorial even better with a boost of energy. Thanks to the certainty of a strong title partner, we can look far ahead, also to both Diamond League finals in the coming years."
 
Kathleen Van den Eynde, CEO of Allianz in Belgium: “As a proud Allianz woman, I am delighted to once again be able to support and endorse the Allianz Memorial Van Damme, as well as Belgian athletics in the coming years. The values that athletics represents such as 'making sport possible, accessible and beneficial for everyone' is completely in line with the values of our group. On behalf of all employees, I am looking forward to top performances, cooperation and inspiring moments that Allianz and the athletes will face together with our motto 'Get Ready for the Best'.”